Pascal Okafor — Dublin, Ireland
I work on digital products and systems, paint, and build Avid—a reading companion for people who want books to stay with them. I also write reflections on human behaviour, social life, books and whatever else keeps returning to me.
Product practice, independent making, painting and writing—separate pursuits connected by curiosity, judgement and care.
Products
From complex transformation work to Avid, the concern is the same: make the structure legible and the experience worth returning to.
Selected work
Independent product
A reading companion built to help books continue working on the reader.
Conceived, designed and shipped independently. Avid treats reading as a conversation that can keep unfolding across passages, books and time.
Read the case study ↗Professional practice
Establishing product structure, governance, workflow improvements and adoption within complex organisations.
↗Product leadership
Commercial product experience shaped by prioritisation, cross-functional delivery and the discipline of making trade-offs visible.
↗A selection of Pascal’s paintings, shared through @chiebuniem_—an account named for his Igbo name. Each work keeps its original proportion.
On the point where faithful rule-following stops and human judgement has to begin.
Read on The Keep ↗Essay / Technology, Society
Essay / AI, Human behaviour
Essay / Reading, Culture
Small coordinates from the present. Last edited July 2026.
The Infinity Machine: Demis Hassabis, DeepMind and the Quest for Superintelligenceby Sebastian Mallaby
